This post lays out a few of the most substantial modifications in customer behaviours when it pertains to consuming media.
In the current digital age, mobile phones have come to be one of the most common tools that individuals are using to view videos and gain access to media. These days, many social media networks are offering unlimited feeds of brief, chains of videos, that are growing in popularity among smart device users. In fact, statistics show that that globally, mobile content consumption is on the rise, showing that short form media is among the fastest growing media trends today. These platforms enable users to see a series of selected material and interact quickly, making these videos much more appealing and addicting than standard television. Short form videos are also being used more frequently for news and academic purposes, not just for home entertainment. Subsequently, this pattern is evolving the way individuals are actively seeking for and expecting to receive knowledge, in a quicker, shorter and more accessible format.
In recent years, with the rise of digital content, the way in which individuals consume content has changed substantially. For many years, traditional television was the primary source of family entertainment for the majority of people. However, from the advancement of internet streaming platforms, many audiences are averting from set up television, specifically among younger individuals. Rather, worldwide media content analysis reveals that more people are buying memberships to streaming services, which strongly evidences the transformation in audience consumption habits. These options are popular for permitting people to watch the programs and movies they want, whenever they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would recognise the popularity of streaming platforms as a prominent media consumption habit among viewers today. These changes demonstrate the move towards user-controlled viewing preferences in the sector.
With continuous shifts and advancements in the digital landscape, what are the current trends in media? Well, together with the increase of internet streaming platforms and short form media content, the way in which people are getting their updates is also changing. Individuals are progressively turning towards internet news sources, instead of watching television, to discover current worldly affairs. However, at the same time, due to a continuous circulation of knowledge, people are coming to be overwhelmed by big volumes of content. In response to this, news agencies are re-engaging viewers by making short form read more content that is more clear and much easier to observe. These days it is common to find news channels that have sizeable followings on social media sites. This trend can be validated by the CEO of the fund that owns Euronews, for instance. Using this method has been necessary for supplying individuals with dependable and verified news sources, in a style they can readily interact with.